"To know how to orchestrate a sports event is to know how our industry works. The NHL, under Frank Supovitz's stewardship, has been a consistent leader at making its events grow its business and enhance its brand."
— Mike Golub, Senior Vice President of Business Operations for the NBA Memphis Grizzlies

"The Sports Event Management and Marketing Playbook is a step-by-step guide designed to help you stage events that surpass their goals, whether at your community's recreation center or in front of a world-wide television audience."
— Wayne Gretsky

The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level — from the community to world-class.