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Description
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Special Events: Proven Strategies for Nonprofit Fundraising, Second Edition is the complete guide to making your next nonprofit event the rousing success it can be. Packed with author and development expert Alan Wendroff’s real-world insights and pointers, this handbook provides a concrete outline of event planning, with a special emphasis on fitting these events into the larger framework of organizational goals. From choosing the right event to the best way of expressing thanks afterwards, Special Events covers all aspects of producing a winning occasion for your organization. In addition to the brass tacks of managing logistics, the coverage includes thoughtful discussions on how to take full advantage of the networking, public relations, and motivational opportunities your special event can provide.
With the needs of nonprofit organizations only growing as government funds shrink, special events become more and more vital in sustaining the life of these organizations. Nonprofit leaders, professionals, and staff, as well as marketing professionals, event planners and students who work and study with nonprofits, will all find in Special Events, Second Edition a clearly drawn road map leading to philanthropic success.
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