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Hallmark Features
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- Applications oriented - includes many useful forms and checklists throughout the planning and execution stages of the event.
- Extended coverage of marketing off-premise catering businesses
- Time-management tips
- Innovative strategic planning techniques
- Helpful staff recruiting and training ideas
- Creative ways to find unique and exciting catering venues
- Money-saving purchasing methods and product specifications
- Hot trends in accessory services, including photography, music, wedding cakes, and fireworks
- A comprehensive “quick course” on wines from around the world
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