Shopping Cart
My Account
Help
Contact Us
By Keyword
By Title
By Author
By ISBN
Home
>
Business
>
Marketing
>
Pricing
The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage
The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master The Price Advantage
Michael V. Marn
Eric V. Roegner
Craig C. Zawada
Rajneesh Suri
ISBN: 978-0-471-46670-3
©2005
114 pages
INSTRUCTORS
Request an evaluation copy
of this textbook.
STUDENTS
Buy this textbook
on Wiley's main website.
TITLE INFORMATION
Description
|
Author Info
|
Table of Contents
|
Detailed Contents
|
Hallmark Features
|
Sample Chapters
Description
The Price Advantage Workbook
by McKinsey Co. is the most comprehensive training guide that accompany the main text to help professionals and students understand the intricacies on transaction pricing and the strategies available.
Printer-ready version of this page
E-mail a friend about this product
Copyright © 2000-2008
by
John Wiley & Sons, Inc.
or related companies. All rights reserved. Please read our
Privacy Policy