Offers concise, clear, and practical explanations of complex concepts                                  

Covers core datat mining techinques, including:  decision trees; neural networks; collaborative filtering; association rules, link analysis, clustering; and survival analysis

Provides an overview of data mining best practices and how to perform data mining using simple tools like Excel.

Includes advanced chapters which cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining at your company.