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Hallmark Features
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- Focuses on the five core social motives: Belonging, Understanding, Controlling, Enhancing Self, and Trusting.
- Presents a truly social approach to adaptation that is at once progressive, responsible, and complete.
- Integrates culture throughout, providing students with a realistic sense of how social psychology operates in an increasingly multi-cultural world.
- Offers a balanced view of the intellectual development of the field, featuring both classic materials that provide a historical context and cutting-edge work that demonstrates contemporary excitement.
- Applications, which are integral to the chapters, demonstrate the utility of social psychology to solve real-world problems.
- Weaves coverage of gender and ethnicity into the narrative of the text.
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