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Managerial Economics, 5th Edition
William F. Samuelson,
Boston University
Stephen G. Marks,
Boston University
ISBN: 978-0-471-66362-1
©2006
912 pages
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Description
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The main feature that distinguishes Managerial Economics, Fifth Edition, is its consistent emphasis on managerial decision-making. In a quest to explain economics, decision- making is woven throughout every chapter in this book. Each chapter begins with a description of a real managerial problem that challenges students to ponder possible choices and is concluded by revisiting and analyzing the decision. Without exception, the principles of managerial economics are introduced and analyzed by extended decision-making examples. This book is ideal for undergraduates, MBAs, and executives alike as an introduction to managerial economics.
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