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Economics of Strategy, 4th Edition
David Besanko,
Northwestern Univ.
David Dranove,
Northwestern Univ.
Mark Shanley,
Purdue Univ.
Scott Schaefer,
Northwestern Univ.
ISBN: 978-0-471-67945-5
©2007
632 pages
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Description
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This text provides the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy. Students will learn how to assess the appropriateness of a firm’s horizontal, vertical, and corporate boundaries; analyze the profit potential of the industries within which it competes; assess the strength of its competitive position within these industries; evaluate the sustainability of its competitive advantages (if any), and determine the best way to organize itself internally in light of its strategy.
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