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Description
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Kellogg on Branding provides crucial insight to academics on how to build, leverage and/or rejuvenate a brand. Every company has unique identity they can use to distinguish themselves from the competition. Yet while most companies recognize the importance of brands, few firsma cn actually lay claim to a strong, enduring name and reputation. The experts at Kellogg show how, when properly managed, brands can be a company’s most valuable asset, creating customer loyalty and name recognition strong enough to overcome intense competition and even price differences in a given market.
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