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Information Technology for Management: Transforming Organizations in the Digital Economy, 5th Edition
Information Technology for Management: Transforming Organizations in the Digital Economy, 5th Edition
Efraim Turban, Univ. of Hawaii at Manoa
Dorothy Leidner, Baylor University
Ephraim McLean, Georgia State Univ.
James Wetherbe, Texas Tech University
ISBN: 978-0-471-70522-2
©2006
784 pages
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Description  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Supplements
Description
Transformation is the key to survival in today's highly competitive markets. That's why the new Fifth Edition of Turban, Leidner, McLean, and Wetherbe's Information Technology for Management: Transforming Business in the Digital Economy focuses on how organizations can successfully use IT to transform themselves and achieve the competitive advantage in the new digital economy.

Taking a practical, managerial-oriented approach, the text covers the most recent technologies and helps motivate students and make the material relevant to students from a wide range of backgrounds--from majors to non-majors. Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering.

Now updated with the latest coverage on technology, this new edition welcomes new coauthor Dorothy Leidner (Baylor University), a well-known authority in the field and an award-winning author who brings a global perspective to the text.  


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