Drawing on years of experience in the business, veteran designers Steven Heller and Teresa Fernandes cover everything an aspiring graphic designer needs to know, from educational paths, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines.

The major industries covered include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Esquire magazine, Sony Music, and Aveda corporation and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. And a resource guide to design publications and organizations points the way to further information and guidance.