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Description
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Now updated and revised, Pearlson and Saunders’ Third Edition of Managing and Using Information Systems: A Strategic Approach arms students with the insights and knowledge they need to become active participants in information systems decisions. The authors provide a basic framework for the relationships among business strategy, information systems, and organizational strategies. They show how IT relates to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways. Throughout, they use the IS Strategy Triangle as a unifying theme to show the strategic context of all topics.
The third edition is written by Keri Pearlson, a Harvard Ph.D. who wrote the popular Mrs. Fields Cookies Case and other widely used cases and Carol Saunders who researches and publishes extensively in the area of management of IS. In addition to teaching at the University of Central Florida, Carol is the Editor-in-Chief of MIS Quarterly.
This text covers the essential concepts of MIS at a senior/graduate level in a short, inexpensive, paperback format that takes a strategic approach to Information Systems, ideal for a course that uses cases and reading.
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