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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
Thomas A. McLaughlin, BDO Seidmon LLP
ISBN: 978-0-471-71749-2
©2006
272 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Sample Chapters
Description
Strategic Positioning for Nonprofit Organizations is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning.  Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.  This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Strategic Positioning for Nonprofit Organizationsoffers a fresh new way for nonprofits to meet the challenges of the 21st century.  

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