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Description
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Cause-related marketing partners nonprofits with businesses to build on nonprofit organizations valuable commodities--reputation, reach, and profile--while piggybacking on corporate strengths such as existing customer bases, product lines, and marketing programs. Cause-Related Marketing for Nonprofits will change the way nonprofits organizations view and undertake CRM programs. It will provide a wealth of hands-on, practical experience that will benefit any nonprofit organization interested in this innovative form of generating revenue and building profile.
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