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Packaging Design: Successful Product Branding from Concept to Shelf
Marianne R. Klimchuk,
Fashion Institute of Technology
Sandra A. Krasovec,
Fashion Institute of Technology
ISBN: 978-0-471-72016-4
©2006
224 pages
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Description
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Packaging Design: From Concept to Shelf offers a single source for practical information on how to create successful packaging designs that serve as the marketing vehicle for consumer products. Offering detailed descriptions of the business of packaging design, along with advice on how to formulate the packaging design, a step-by-step overview of the creative process of packaging design, and all-important coverage of pre-production and production issues, this book is a rich visual resource for all those involved in the packaging design process.
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