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Description
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The only book to provide a comprehensive coverage of GIS applications in the business and organizational environment. Unlike intoductory GIS books with a geographical focus, this book sets GIS in the context of business information systems (Management Information Systems, Decision Support Systems, etc.) and other business sub-disciplines such as logistics, marketing, and strategic management. The real world is brought in through numerous examples, case studies, explanations of technologies, and hands-on exercises using ArcGIS 9 exercises.
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