Entertaining and informative, Beer School is the true story of two neighbors–a banker and a journalist–who decided to quit their jobs and open the Brooklyn Brewery. Starting with no knowledge of commercial brewing, cofounders Steve Hindy and Tom Potter quickly learned that their four combined Ivy League degrees would only take them so far in this competitive business. Nevertheless, they were determined to tackle one of the hardest challenges imaginable: building a sales-driven manufacturing company from scratch in the heart of New York City. Through the firsthand experiences of Hindy and Potter, Beer School takes readers on a long brewing journey (more than 15 years in the making), from the kitchen of a Brooklyn brownstone (where the beer was initially brewed) to the shelves of stores around the world. More than just an interesting read about barley and hops, Beer School looks at the business side of this lucrative industry. It contains practical lessons on starting a business under difficult circumstances and important insights on managing expectations and growth. Beer School is an exciting read for students dreaming to build their own business.