Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Nonprofit Management > Fundraising Mgmt for Nonprofit Organizations
Nonprofit Essentials: Major Gifts (AFP Fund Development Series)
Nonprofit Essentials: Major Gifts (AFP Fund Development Series)
Julia Ingraham Walker, New Orleans
ISBN: 978-0-471-73837-4
©2006
240 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Sample Chapters
Description
Nonprofit Essentials: Major Gifts (AFP/Wiley Fund Development Series) is a concise and professional guide to major gifts in a format that is accessible, lively, easy-to-read. It provides in-depth advice from an experienced fundraiser. The book has eight chapters that take the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects, preparing the case, training volunteers, cultivating donors, making the ask, and providing recognition and stewardship for the gift. It will focus on how to create a prospect-centered program (i.e., developing the capacity to engage and solicit donors effectively based on their unique interests and needs).  

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2009 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy