Wiley Publishers Since 1807   Shopping Cart  Shopping Cart  My Account  Help  Contact Us  
Home Technology Solutions Who's My Rep About Wiley
 
Product Search
Home > Business > Marketing > Sales Management
Dalrymple's Sales Management: Concepts and Cases, 9th Edition
Dalrymple's Sales Management: Concepts and Cases, 9th Edition
William L. Cron, Texas Christian University
Thomas E. DeCarlo, Iowa State Univ.
ISBN: 978-0-471-74319-4
©2006
624 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Supplements
Description
Friendly, real-world and practical, Dalrymple's Sales Management 9e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing a sales force and helping them sell. With an easy, lively style the book places special emphasis on developing a sales force program, managing strategic account relationships, team development, diversity in the work force, sales force automation, problem-solving skills, and financial issues.  

Printer-ready version of this page E-mail a friend about this product

Copyright © 2000-2008 by John Wiley & Sons, Inc. or related companies. All rights reserved. Please read our Privacy Policy