According to these experts, blogs offer businesses something that has long been lacking in their communication with customers–meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

With a foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages.

• Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Johanthan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways
• Explores how blogging has changed the rules of communication and competition
• Gives business owners the tools to launch an effective blogging strategy and the reasons why they should