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Description
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Designed for an undergrad or MBA course in Managerial Communications, Management Communications, this text teaches essential writing and speaking skills within a business management context. Coverage includes intercultural communication, gender related issues, diversity issues, technology, media, crisis and conflict resolution, as well as communication skills for leadership and team building. The authors have applied communication concepts and techniques to business situations in such fields as retail sales, manufacturing, real estate, and corporate financial management. Internet exercises and management communication resources are included in every chapter.
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