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Management Communication, 2nd Edition
Management Communication, 2nd Edition
Arthur H. Bell, Univ. of San Francisco
Dayle M. Smith, Univ. of San Francisco
ISBN: 978-0-471-75524-1
©2006
560 pages
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TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  New to This Edition  |  Hallmark Features  |  Sample Chapters  |  Supplements
Description
Designed for an undergrad or MBA course in Managerial Communications, Management Communications, this text teaches essential writing and speaking skills within a business management context. Coverage includes intercultural communication, gender related issues, diversity issues, technology, media, crisis and conflict resolution, as well as communication skills for leadership and team building. The authors have applied communication concepts and techniques to business situations in such fields as retail sales, manufacturing, real estate, and corporate financial management. Internet exercises and management communication resources are included in every chapter.
 

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