How to leverage technology with service orientation

Service Orient or Be Doomed! is the first book aimed at regular businesspeople that helps businesses become more agile by offering technological, process, and cultural changes to the ways companies build and leverage information technology. Through conversational, occasionally irreverent, frequently humorous, and intelligent discussion, the book illustrates how to organize a business and its processes using a new, service-oriented approach.

Jason Bloomberg (Uxbridge, MA), ZapThink Senior Analyst, is a recognized service-orientation thought leader and has a diverse background in eBusiness technology management and IT industry analysis. Ronald Schmelzer (Waltham, MA), ZapThink founder and Senior Analyst, is a successful entrepreneur and a well-known expert in the field of service-oriented architecture, Web services, and XML