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Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships
James G. Barnes, Memorial Univ. of Newfoundland
ISBN: 978-0-471-77660-4
©2006
224 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Hallmark Features
Description
In Build Your Customer Strategy, internationally recognized customer relationships expert Jim Barnes uses real-life examples to demonstrate how companies use customer insight to drive strategy. This action-oriented guide will help students understand the importance of developing relationship strategies based on the customer's definition of value.   The book explains why many managers leave their customer hats at home, why there is too much focus on customer satisfaction, how to create extraordinary customer value, and how to get employees on their side. Plus, the book includes a template that helps readers build their own customer relationship strategy.  

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