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Description
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The number of nonprofit organizations continues to grow dramatically each year, however very little progress has been made in creating unique marketing principles and practices that might prove particularly effective with nonprofits. Books published on nonprofit marketing during the last decade follow a prescribed and similar format. They begin with an overview of the nonprofit industry, with a focus on trends and challenges. Nonprofit Marketing Best Practices breaks out from the mold of traditional nonprofit marketing books and provides students with the essentials that they'll need in nonprofit marketing. This new book contains principles and applications to help readers implement the concepts discussed, including the marketing-related needs and wants of nonprofit organizations, marketing strategies and tactics, and company demographics, among many others. It is a hands-on guide to the best practices in nonprofit marketing–what to do, what not to do, and how to do it better.
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