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Consumers and Services
Consumers and Services
Mark Gabbott, Monash Univ.
Gillian Hogg, Univ. of Stirling
ISBN: 978-0-471-96269-4
©1998
284 pages
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Description  |  Table of Contents  |  Detailed Contents
Description
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.  

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