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Description
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Health promotion is a quickly growing profession that is increasingly reliant upon empirically derived practice recommendations. Health promotion is also multidisciplinary and, as such, is distinct from its' blended components (e.g., psychology, sociology, epidemiology, and medicine). Thus, health promotion research methods are indeed unique; they rely on individual- and community-level behavioral studies to address issues that are ultimately the concern of medicine (e.g., preventing cardiovascular disease and cancer, controlling outbreaks of infectious disease, reducing incidence of HIV/AIDS, addressing obesity). Therefore, the health promotion research paradigm is substantially different from one that looks purely at biological outcomes or one that looks purely at social issues. Professors who teach research methods in health promotion are quite aware of the need to provide students and practitioners with a textbook that is specifically tailored for public health rather than "borrowed" from a somewhat related discipline.
· Research Methods in Health Promotion will provide students (advanced undergraduate and graduate students) and practitioners with basic knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Taking the perspective that research involves a predetermined series of well-defined steps, the book takes care to present these steps in a sequential format.
The book’s general objectives are:
· Understand the role of science in public health and, specifically, in health promotion
· Critically evaluate the use of research for application to public health problems
· Critically evaluate the ethics, design, analysis, and interpretation of research
· Describe key elements, overall function, general utility, and appropriate application of research designs in health promotion
· Identify and understand the key components of research studies
· Understand measurement issues and sampling techniques as applied to health promotion research
· Analyze, and interpret the results of experimental and survey research designs most often used in public health
· Identify limitations of research studies
· Understand the process of publishing a research report and constructing a research proposal
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