PROVEN WINNING SUBJECT: Fundraising books are among JB/Wiley's most consistent sellers.

STRONG AUTHOR: Fredricks is well-respected in the fundraising community and is well-connected to many important professional groups (CASE, 38,000 names; AFP, 26,000 names, etc.) whom she'll approach to promote the book. This is her first book for a wider trade audience. She's an active, charismatic speaker who trains and teaches frequently on the subject of personal solicitation (to 3,000+ people per year).

CRITICAL SKILL SET: All fundraisers must master the critical skill of personal soliciation.  This book shows how.

TIPS and TOOLS: Includes sample scripts, tips on handling rejection, model action plans to help readers get organized and assess results, and more!