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Description
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The critical skills needed to secure gifts of any size through personal solicitation.
Expert fundraiser Laura Fredricks provides a lasting reference guide for any fundraiser, top administrator, board member, or volunteer to use to ask for any size gift. This one-of-a-kind book covers every ask in both the nonprofit and for-profit worlds. Whether you are a seasoned fundraiser or are brand new to this field, this book will train you on how to ask for a special event/community project; an enhanced annual gift; major and planned gifts; capital campaign gifts, and more. Difficult subjects such as how to ask a friend, relative or peer for money and how to turn any "maybe" into a yes are all here. In addition, Laura's Ten Guiding Principles to any ask are a surefire way to capture gifts again and again.
With over 100 sample dialogues to use and adapt to help you and your team make the effective ask, The Ask will give you the confidence to ask anyone for any size gift for any purpose.
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