In Planning Health Promotion Programs: An Intervention Mapping Approach by L. Kay Bartholomew, Guy Parcel, Gerjo Kok, and Nell Gottlieb, health promotion students and professionals are provided a framework for effective decision-making at each step of the health program design process, through implementation and evaluation phases.

 Based on a practical problem-solving approach, this text presents a series of specific steps and procedures for developing health education and promotion programs based on theory, empirical findings, and data. The IM approach offers a practical tool for dealing with the thorniest public health problems, such as AIDS, tobacco, violence, etc.

 The first edition of Intervention Mapping, although not intended as a text, found a home in many classes in health program planning and evaluation where faculty wanted to teach more robust approach that could be used for difficult problems.