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Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process
Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process
Jay R. Galbraith, Center for Effective Organizations at the Univ. of Southern California
ISBN: 978-0-7879-7919-5
©2005
208 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  Hallmark Features  |  Sample Chapters  |  Supplements
Description
This book is written by Jay R. Galbraith an internationally acclaimed expert in organizational design.
  •  Filled with case studies from organizations such as Nestle, DeGussa, IBM, Nokia, Proctor & Gamble, and Citigroup.
  • Based on extensive research which involved fifteen companies from a various industries—the book outlines a methodology to manage organizational complexity around customer demands.
  • Includes models for helping organizations determine how customer centric they need to be: high, medium, or low.
 

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