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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership
Edited by Tamara Gillis
ISBN: 978-0-7879-8080-1
©2006
576 pages
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Description  |  Author Info  |  Table of Contents  |  Detailed Contents  |  Hallmark Features  |  Sample Chapters  |  Supplements
Description
This book will examine each of the functional areas of organizational communication--internal communication, PR, marketing, and advertising--and outline how these fields are changing and what the future holds. New topics include: globalization and cross-cultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.  

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