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Description
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Sponsored by the National Storytelling Network and edited by Lori Silverman, this collection reveals the many different ways in which stories can be used in the workplace. Each chapter illustrates a particular use of stories at work including: relaying corporate history, branding, developing customer relationships, accelerating organizational change, project management, communicating difficult issues, building teams, fostering organizational learning, and more. Along with the story, each chapter includes detailed case studies from organizations–including Levi’s, Kaiser Permanente, Hewlett-Packard, and NASA, among others–that have used stories effectively to improve their organizations.
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