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Description
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Written in an engaging fashion and loaded with information that even most experienced professional communicators don’t know, Weiner will help organizations to improve their business performance by identifying and documenting common PR myths as well as demonstrating how public relations can be used as a low-cost, high-value alternative for achieving meaningful business outcomes. This book will enable public relations professionals and marketers to:
- Recognize myths and misperceptions among their own public relations environment and endeavors and take corrective action
- Create more effective marketing and public relations campaigns
- Improve the reputations of the their own organizations and brands through the application of scientific rather than “myth-based” PR.
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