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Description
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- Give your donors what they want
- Friend-make before you fundraise
- Open hearts and minds, then wallets
- Turn complaints into support
- Plagiarize creatively
These are just a few of the 89 timeless principles Ken Burnett offers readers in The Zen of Fundraising, an engaging guide to the care and feeding of donors. Burnett offers readers sound advice and invaluable information on how to connect with their donors and raise money for their organizations. Free from unnecessary padding and extraneous information, this is a short and sweet guide to the most important things fundraisers need to know. While Burnett’s foundational book Relationship Fundraising speaks primarily to the high-level development director, The Zen of Fundraising speaks to anyone who wants to raise money for a cause he or she cares about. It’s a one-of-a-kind look into what makes donors tick and—more importantly—what makes them give.
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