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Momentum: Igniting Social Change in the Connected Age
Momentum: Igniting Social Change in the Connected Age
Allison Fine
ISBN: 978-0-7879-8444-1
©2006
240 pages
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Description  |  Author Info  |  Table of Contents  |  New to This Edition  |  Sample Chapters  |  Reviewer Comments
New to This Edition
Hot Topic, original approach:  Many people have written about the changes wrought by technology.  This is the first book to take technological changes in context with cultural changes to describe a new imperative for leadership. 

Connected, market savvy author:  In addition to traditional strategies, Fine is an expert in the latest viral marketing and techno-marketing techniques including podcasting, blogcasting, streaming video.  

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