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Description
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Many social leaders and nonprofits are stuck in old ways of doing business--keeping constituents at arms length and treating them like ATMs, depending on inefficient forms of communication, and relying on old, hierarchical forms of leadership. As a result, they can be inefficient, and unable to deal successfully with today’s complex and pressing social problems.
Momentum presents a new framework for leading social change in the interconnected world of today, describing a fresh and empowering way of looking at and organizing social change work. The author identifies two key developments that are converging to change the way nonprofits and social leaders do business: a new passionate mindset of self-determination among activists and communities, and our increasing connectedness to one another fueled by the Internet and other digital tools. These changes offer unprecedented opportunities.
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