Higher Education::Fundraising for Social Change, 5th Edition, Revised & Expanded

Fundraising for Social Change, 5th Edition, Revised & Expanded
Kim Klein, Co-owner Chardon Press
ISBN: 978-0-7879-8455-7
©2007
560 pages

INSTRUCTORS

STUDENTS

TITLE INFORMATION

New to This Edition

This updated edition also contains new material on:
- the global nature of philanthropy
- raising money in communities of color, from young people, and from immigrants, given the shifting demographics in the US
- the expansion of the nonprofit sector in the past 5 years and the concomitant new regulations and oversight
- the technological changes that have an impact on fundraising
- the role and structure of the board of directors
New chapters specifically on:
- Using Your Website to Raise Money
- Creating and Maintaining an E-newsletter
- How and When to Use E-Mail in Fundraising
- Segmenting Your Donors for Maximum Retention
- Bringing Back Lapsed Donors
- Conducting an Endowment Campaign
- Earned Income Opportunities
- Raising Money During Executive Transitions
- Surviving a Scandal
- Fundraising for the Future (which looks at creating a five-year plan taking into account the uncertainty of the times and how to be flexible while maintaining a forward direction)
- There are new examples and updates throughout the book and all end materials have been updated and augmented as needed.


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