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Description
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Fundraising for Social Change is one of the most widely used books on fundraising in the United States. It provides hands-on, practical strategies, accessible techniques and has become a required text in dozens of college courses around the country. It includes topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns, using the Internet, the relationship between the development director and the executive director, and making a career of social change fundraising.
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