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Description
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This essential resource offers new interviewers training on all aspects of conducting telephone interviews. The volume reviews the types of surveys, the interviewer’s role in the survey process, research on survey research, ethics, laws that protect telephone interviewing, and respondents’ rights. It also details the job of interviewing, including respondent selection procedures, addressing respondents’ concerns about a wide range of situations. It distinguishes between standardized and conversational interviewing techniques and highlights how to record dial attempts, how to input respondents’ answers, how to move from screen to screen, and how to read and evaluate call histories. Offers universal guidelines, such as common problems implementing the call disposition codes recommended by major professional associations. The author discusses interviewers’ responsibilities, explaining their key role in the survey process, and motivating them to do the best job possible. A special section will address the persons who hire, train, monitor, coordinate, and supervise telephone interviewers. And, it includes recommendations on work policies, how to schedule interviewers’ unusual and varying work times, how to conduct project-specific training sessions, and how to evaluate interviewer performance.
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