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My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
Ben Casnocha
Marc Benioff, Salesforce.com
ISBN: 978-0-7879-9613-0
©2007
208 pages
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TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Sample Chapters  |  Reviewer Comments
Description
In telling the story of how he founded his successful Internet company at 14, Ben Casnocha imparts the lessons he learned along the way. Practical topics are broken out in the text, often with commentary by a noted business expert. Examples include:
  • Creating a Personal Brand
  • Three Ways to Maximize Luck
  • Resilience
  • Making Cold Calls
  • Finding a Mentor
  • Business Plans
  • Financing
  • Customer Feedback
  • Market Research
  • Business Meals 101
  • Presentations
  • How to Act like a 30 year-old

The book will include "braintrust" entries from major Silicon Valley and business figures who have advised the author and shed light on the book's lessons.  


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