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How to Write Successful Fundraising Letters (w/CD) , 2nd Edition
How to Write Successful Fundraising Letters (w/CD) , 2nd Edition
Mal Warwick, Mal Warwick and Associates
ISBN: 978-0-7879-9908-7
©2008
336 pages
INSTRUCTORS
STUDENTS
TITLE INFORMATION
Description  |  Author Info  |  Table of Contents  |  Sample Chapters
Description
With this revised and expanded edition of How to Write Successful Fundraising Letters, Warwick offers fundraisers and updated version of the bestselling book with even more essential tools for making their direct marketing program a success.

New for this Edition

  • New chapters on E-mail Solicitations, Monthly and Legacy Giving
  • Updated cases, samples and examples to reflect current trends in the field
  • A CD with a comprehensive assortment of cases, examples, and samples including some in color and ones for different types and sizes of organizations
  • More content for small to medium NPOs with limited budgets and resources
  • New sections on typography and lay out to adjust to advancements in technology
  • Free downloads on the JB book website
 

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