| Do's and Don'ts |
|
(1) Do not alter the relative size of any of the elements comprising
the Corporate Signature or alternate logos. |
 |
| (2) Do not alter the spatial relationship
of the elements to each other. |
| (3) Do not print the elements of
the Corporate Signature or alternate logos in different colors. |
| (4) In general, do not use any of
the elements by themselves as illustrative art or graphics. The only
exception to this rule is the colophon used alone on title pages.
Any deviation form this rule must be approved by Corporate Communications. |
| (5) Do not run the Corporate Signature
or alternate logos over a coarse-screen or a pattern that interferes with
the ability to read the signature. |
| (6) Do not use drop shadows with
any of these elements. |
| (7) Do not screen any of these elements. |
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